A Brand New Game

On the occasion of his speaking engagement at the upcoming 14th e-Commerce Conference which will take place on 20 September 2022 at the Hilton Nicosia Hotel, Manel Gomez, CEO of ScalingPro.io, a marketing agency for e-Commerce brands wishing to scale their advertising on Meta (formerly Facebook), talks to GOLD about what drives our purchasing decisions, the unique framework he created to scale ads and how brands can dominate the fourth quarter and the festive season (the interview first appeared in GOLD Magazine’s August Issue).