PwC Cyprus: Hotels Need to Improve Social Media Strategy

Hotels in Cyprus recognise the importance of social media and hold a significant presence in them. But there are considerable margins for improvement, which if taken advantage of can provide substantive value for both hotels and their visitors. This is the conclusion of the survey “Capturing the Social Media use in the Cyprus Hotel Industry”, the findings of which were presented by PwC Cyprus at an event on Wednesday, 12 October, in Limassol.

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